Coffie Coffee Kaffee Café
Angebote für Brand bei Coffie.be
Weiter: (Artikel: 11 bis 20)
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No 1 Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. Itbs the story of brand building, brand value, brand longevity and the ultimate brand champion. Letzter bekannter Preis: 29.90 EUR Preis und Verfügbarkeit direkt im: SHOP Versand: 0,00 |
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No 2 A guide to the role of brands and brand building. It argues that because of the power of not-for-profit brands like Oxfam, various organisations should make the brand their central organising principle, guiding various actions and decisions. It includes chapters on brand valuation, what makes a brand great, brand strategy, and brand experience. Letzter bekannter Preis: 23.40 EUR Preis und Verfügbarkeit direkt im: SHOP Versand: 0,00 |
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No 3 This book explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. Competitive Success: How Branding Adds Value will describe the latest brand frameworks, emphasizing their practical applications. The book will present a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement The book will Letzter bekannter Preis: 38.35 EUR Preis und Verfügbarkeit direkt im: SHOP Versand: 0,00 EUR |
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No 4 This book explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. Competitive Success: How Branding Adds Value will describe the latest brand frameworks, emphasizing their practical applications. The book will present a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement The book will be or Letzter bekannter Preis: 38.35 EUR Preis und Verfügbarkeit direkt im: SHOP Versand: 0,00 |
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Although perceived as not influenced by the current recessive economy, the luxury brand sector was hit severely by the economic downfall. Dropping sales figures, changing consumer mentality, price downs up to 70%; are all creating the need for luxury brand managers to sustain and improve brand equity. But how do luxury brand managers maintain their extremely high brand value levels during a recessive economic climate Proven to be of great influence on brand equity in the luxury brand sector, br Letzter bekannter Preis: 49.00 EUR Preis und Verfügbarkeit direkt im: SHOP Versand: 0,00 EUR |
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No 6 Successful branding and brand management are two of the most difficult challenges brand managers are facing, nowadays. In oder to create a brand which lives up to expectations, brand strategy, brand identity, brand experience and brand protection have to be well thought out and subsequently implemented and monitored by brand mangeres. In this context the development and integration of a corporate identity is essential for successful branding. The concept of corporate identity tries to c Letzter bekannter Preis: 49.00 EUR Preis und Verfügbarkeit direkt im: SHOP Versand: 0,00 EUR |
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No 7 In this practical overview of brand strength in the modern business world, Nigel Hollis presents a simple formula for determining brand strength and outlines five steps of customer commitment to a strong brand - Presence, Relevance, Performance, Advantage, and Bonding. He also analyses the future of brand-building. Letzter bekannter Preis: 17.80 EUR Preis und Verfügbarkeit direkt im: SHOP Versand: 0,00 |
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Although perceived as not influenced by the current recessive economy, the luxury brand sector was hit severely by the economic downfall. Dropping sales figures, changing consumer mentality, price downs up to 70%; are all creating the need for luxury brand managers to sustain and improve brand equity. But how do luxury brand managers maintain their extremely high brand value levels during a recessive economic climate Proven to be of great influence on brand equity in the luxury brand sector, br Letzter bekannter Preis: 49.00 EUR Preis und Verfügbarkeit direkt im: SHOP Versand: 0,00 |
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No 9 Successful branding and brand management are two of the most difficult challenges brand managers are facing, nowadays. In oder to create a brand which lives up to expectations, brand strategy, brand identity, brand experience and brand protection have to be well thought out and subsequently implemented and monitored by brand mangeres. In this context the development and integration of a corporate identity is essential for successful branding. The concept of corporate identity tries to create a w Letzter bekannter Preis: 49.00 EUR Preis und Verfügbarkeit direkt im: SHOP Versand: 0,00 |
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No 10 This study provides insight into an important aspect of brand-oriented groups: perceived connectedness to brand users (PCBU). Based on theory and prior research, a new type of brand-oriented group, the brand collectivity, is introduced in this monograph. Brand collectivities consist of individuals who feel a connection with the consumers of a brand, yet who are not engaged in recurrent brand-oriented social interaction. Ten new marketing related construct measures are developed and a mo Letzter bekannter Preis: 79.00 EUR Preis und Verfügbarkeit direkt im: SHOP Versand: 0,00 EUR |
